What is a Push Notification?

Push Notifications are clickable pop-up messages that appear on the web browser of your users’ desktop and Android devices.

Users receive it even when they aren’t on your website. It is an instant mode of automated direct communication between a website and its customers. Why is it important for your business? They increase your website returning traffic, improve user engagement, and help get more subscribers.

How Push Notifications Work

Push Notifications are interactive, clickable messages that lead visitors directly to your website. They help you increase traffic and engagement rate exponentially. You require an FCM key - Firebase Cloud Messaging in order to start sending notifications. Sign up for a free FCM account and your subscriber list gets automatically linked.

How Push  Notifications Work
How are Push Notifications different from SMS and Email

SMS and Push Notifications share many common features, both are received in real-time, right on the users devices, and should fit within the required character limit. Whereas, email tends to get lengthy and lose users interest. Push Notifications don’t get lost in the spam folders or bulk sms that most people just ignore.

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Instant Communication

Push Notifications enjoys a CTR of 8-10% vis-a-vis email and sms. They get delivered and displayed directly on the subscribers screen, making it hard to miss.

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Cost

Save money spent on sending bulk text with unlimited Push Notifications that can be sent even at free of cost. This really helps small businesses with restraints on their marketing budget.

Push Notifications is different from SMS and Email
How Effective are Web Browser Push Notifications?
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Opt In Choice

Increase brand visibility among your audience, with a single click ‘allow’ to attain subscribers. Give users the choice to access or deny the permission for your website to send them notifications. Ensure the opt-in message conveys what type of messages they should expect, the best time and the pages to trigger.

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Grab attention

Increase returning website visitors with targeted notifications and personalized messages. Attract them with enticing offers or messages, nudging them to click on the notification. Take them to your desired landing page and perform the desired action.

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Increase CTR

Compelling messages grab audience interest and engage them right away. It gets delivered right on the users’ browser, increasing the click-through-rates to more than 25% than any other marketing channel. This results in higher revenue turnover and better ROI.

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Lead Capture

It’s easy to add subscribers to your list immediately after they visit your website. Discard the process of filling lead forms with too many details. Make it simpler, without worrying about sharing personal information, or privacy issue.

Reasons to try out Web Push Notifications
Without Mobile app

Without Mobile app

Stay connected to your mobile audience, without investing on building a mobile app. They receive notifications, just like in-app, right on their android device. They need to just have the mobile supporting either Chrome, Firefox or Opera browser.

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Rich Push Notifications

Rich Push Notifications

Make your messages more appealing with relevant images to your notifications. Express more with emojis in your messages and connect better with your audience. Multiple CTAs help in landing them to different pages for each option chosen.

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Schedule them right

Automate your notifications

Schedule your notifications for a certain date and time, or based on the timezone of your audience segment. Plan it in a manner that users don’t receive them at odd hours or disrupt their productivity. Test out the best time of the day to achieve maximum engagement. Your strategy differs based on your business offers. What’s more, set an expiry time for limited time deals.

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On-boarding Notifications

On-boarding Notifications

Familiarize new subscribers with your website. On-board them with series of notifications sent at different time intervals to explore different sections of your website. Create an onboarding funnel to keep them engaged, setting up a welcome journey that works as part of your goal.

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Segment your audience

Segment your audience

Categorize your audience based on different interests and actions. Create target audience persona and segment them accordingly. Send only relevant messages to your subscribers based on their behavior or attributes. Offer them value-based messaging to entice them into clicking and engaging with your website.

How Segmentation Works
Find out how Push Notifications help your business Explore Marketing Strategy