What are Push Notifications

Push Notifications are instant messages appearing on your desktop and mobile web browsers. Users receive them even when they aren’t on your website. This makes it an effective marketing automation tool to re-target and engage your visitors.

Why is it important for your business? They increase your website traffic, improve user engagement, and help get more subscribers.

How is Push Notification different from SMS and Email

SMS and Push Notifications share many common features, both are mainly targeted towards the mobile users, and should fit within the required character limit. But Push Notifications can replace SMS text messages and mobile alerts, without requiring any app. Whereas Email tends to get lengthy and lose user interest.

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Instant Communication

Open rates for email and texts are comparatively lower. Sending bulk messages does not offer exclusivity or reaches a targeted audience. This results in frustrating users with endless unread SMS or email in their inbox.

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Cost

Save money spent on sending text in bulk with unlimited Push Notifications that can be sent even at free of cost. This is helpful especially for small businesses with restraints on their marketing budget.

How Push Notifications work

Push Notifications are interactive, clickable messages that lead visitors directly to your website. It helps you increase traffic and engagement rate exponentially. You require an FCM key - Firebase Cloud Messaging in order to start sending notifications. Sign up for a free FCM account and your subscriber list gets automatically linked.

Why are Push Notifications important?

The swiftest way to communicate with your users instantly through any devices. Marketers must ensure that they send only relevant messages or something of value, or else it’s likely to annoy your subscribers leading them to unsubscribe or ignore your notifications. Push Notifications help you engage your end users and subscribers with your website, sending push messages they have opted in for, without spamming them. Grab their attention in the most effective manner. It is easily the best way to communicate with your customers and build a loyal, marketable subscriber base.

Why Use Push Notifications
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Opt in

The choice lies with the users to access or deny permission to the website for sending notifications to them. Hence, the opt-in should inform visitors of the value your notifications will be offering to them.

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ROI

Generate more revenue and increase traffic with Push Notifications. Get visitors to return to your website with offers or messages, nudging them to click on the notification and perform the desired actions.

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CTR

Write compelling copy that attracts the subscribers to click on the notification and visit the landing page linked to it. Engage them with notifications, bringing them back to your website whenever they’re online. This is one of the best tactics to increase website traffic.

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No lead capture forms

It’s easy to add subscribers to your list immediately after they visit your website. Discard the process of filling lead forms and getting extra details. Push Notifications make signing up an easier process, without worrying about sharing personal information, or privacy issue.

Push Notification Marketing Strategy
Segment to Personalize

Segment to Personalize

Categorize your audience based on different properties. Create target audience persona and segment them accordingly. Send only relevant messages to your customers based on their behavior or certain attributes. Offer them value-based messaging to entice them into clicking and engaging with your website.

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Smart copy

Smart copy

Push Notifications have limited characters, so ensure the users get most out of it. Write natural copy that connects with your user and business sensibilities. Avoid jargon and complex sentences, that put them off. Use powerful CTAs to help them perform the desired action, like “Grab the Offer” or “Steal the deal”.

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Schedule them right

Schedule them right

Plan your notifications in a manner that users don’t receive them at odd hours or disrupt their productivity. Figure out the best time of the day to achieve maximum engagement. Consider what your business has to offer and the customers you have in mind, your strategy might differ accordingly.

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