The State of Web Push Notifications 2016
A Report on User Engagement with Web Push Notifications
Web Push Notifications are a new, simple and effective medium for communicating with your customers even when they are not on your website. In this report, we introduce you to this nascent technology. We explore awareness levels among users and also show you how the medium is being progressively used across various domains like eCommerce and SaaS. Along the way, we also cover some best practices and future expectations from push notifications.