Push Notification Segmentation
Segment your Subscribers to Deliver the Right Message on their Web Browsers
Segment your Subscribers to Deliver the Right Message on their Web Browsers
Segmenting your audience plays a significant role in your marketing strategy. PushCrew understands this and fulfills the need with its handy Segment Creator.
Categorize your subscribers and send relevant content, based on user actions or attributes . With powerful conditional statements and logical operations of the Segment Creator, you can create “AND” and “OR” rules. You can add the bracketing logic to prioritize the conditions that needs to be fulfilled first.
The easiest way to find out your user’s intent is through their site behavior. Categorize them based on various actions performed during a page visit, to deliver personalized messages. Segment them based on the page URL they visit, the referring URL, search keywords, referral types, query parameter and much more.
Curious to know how your subscribers are interacting with your landing pages? Just segment them based on the clicked element. This helps in categorizing them based on different click events, especially for instances like cart abandonment or engagement with specific CTAs button.
Segment your subscribers based on different user properties. Target them based on their Operating System, Platform, Browser, or User Agent. This makes it easier to identify the correct fit for your business goals.
Planning a special campaign for specific geo-location? Make your task easier by segmenting your audience based on specific countries, and even further by region. It’s easy to include or exclude any country or region, based on your business requirement. Start creating segments and trigger notifications according to your business time-zone and region, just the way you desire.
In addition to the Segment Creator, you have the option to create your own customized segmentation. If you are a developer, you can segment your subscribers based on the JS/ API variables in your code. Not just that, you can also manage it based on the Cookie key and value pair stored by your website on the user’s browser.