The Why and How of Push Notifications
Push Notifications are easier for outreach, and have better open rates, in comparison to email and SMS. You can send messages directly to a user’s browser, without worrying that they might get lost in an inbox or treated as spam. You can also connect with your subscribers directly on their devices. Push Notifications makes it easier to reach even mobile audiences, without the need to invest in developing a mobile app, while still having functionality similar to in an app.
You’ve managed to get customers to your website the first time, but how do you retain them? One way is to send Push Notifications directly to the subscribers’ browsers to direct them to your desired landing page. This can increase interaction with your website and get them hooked with different promotional offers, articles, and much more.
Why spend time trying to gain subscribers with lead capture forms, when you can just add them directly to your subscriber list, with a one-click opt-in permission? This doesn’t require any email address, contact details, or any other information to get them added to your list.
Isn’t it frustrating to chaff through the junk contact details that some visitors fill in on your website? Surely it would be better to create an audience base that is genuinely interested in getting updates from you? Push Notification allows this as it requires opt-in permission, which means whenever a message is delivered, it is guaranteed to reach a real subscriber’s active browser.
If you’re a marketer, you realize the time and effort it takes to craft a newsletter or an email. It isn’t easy to write compelling copy, articles, offers, and illustrations on the go, but this isn’t the case with push messages as these are concise and less time-consuming to compose. Mind you, they still need an eye-catching title and a resonating message.
Not too fond of coding? With PushCrew, you can manage most of your campaigns right through the dashboard. All you need to do is integrate our simple plug-and-play Push Notification Tool as part of your marketing communication channel.
Give control to the user to opt-in and opt-out as per their choice. It’s better to connect only with the audience interested in your website and product. In fact, why not go a step further and customize the opt-in to allow users to select whether to receive the types of messages you offer so that you send only notifications intended for the right users.
Send relevant notifications to your audience based on their interaction with your website. Create campaigns based on pages visited, elements clicked on, events, and attributes, and much more. You will find that this will work best for your business.Know More
Users love receiving personalized alerts. Enhance the alerts with big images and emojis, giving them an extra edge. Craft your message offering value, and add multiple call-to-action buttons directing them to the desired landing page.Know More
Why blast generic messages to all your subscribers, when you can customize them for a specific audience? Customize your messages and segment them based on different personas. Send targeted and relevant content to your subscribers, and get them hooked.Know More
Send real-time Push Notifications when you are looking for instant notifications. Automate notifications for campaigns, to send at a later date and time. Set up an expiry date for time-bound messages. You can also set these up based on different geo-locations, based on the time-zone your target audience follows.Know More