World Israel News cracks the optimal frequency of sending push notifications. Wins average CTR of 15%.
"The notification gets sent right away. Also, [PushCrew’s] customer service is great, friendly, and very prompt."
World Israel News (WIN) is an online news outlet that reports important events and stories from Israel to a global audience. Their reader base consists of people who want to know what’s really happening in the country, and how these events can impact the world.
The goal of the website is to provide easy access to the latest news, presented in a truthful, honest way. Apart from focussing on high quality reporting, they also encourage constructive debates and exchange of ideas among their readers.
The website constantly focuses on maximising user experience and finding the best ways to deliver news. When they signed up for PushCrew, they already knew that sending push notifications was a great way to build a loyal audience.
After setting up PushCrew, they started collecting subscribers at a fast pace. Currently they have a notification subscriber base of over 37,000.
Unlike other online publishing websites, news portals produce new content by the minute. So it’s important to decide on the frequency of sending updates to their readers.
Initially, WIN was experimenting with the frequency of sending push notifications and dispatching two updates on a daily basis. However, their Notification Consultant from PushCrew noticed that they were losing around 170 subscribers a day and initiated a discussion with them to find out the root cause of this problem.
On a trial basis, the news website reduced their frequency of sending push notifications to six per week. The experiment bore positive results. Not only did the number of unsubscribes come down, but they also started collecting 90 new subscribers every day. They currently enjoy an average click rate of 15%.
World Israel News finds web push notifications a great way to bring people to their website. However, they feel that the character limit of 48 characters for the notification title is a bit too short for their liking. On the other hand, their favourite PushCrew feature is the ‘Quick Preview’ which enables them to see a short summary of what will be sent when you click 'Send Notification'.
They have a word of advice for the other online publishers out there - test to see what kind of notification copy works best for your audience.
We asked them how their experience with PushCrew has been so far. Here’s what they had to say:
“The notification gets sent right away, we don’t need to wait a few seconds until it is actually sent. Also, the customer service is great and friendly, and very prompt. They are always available when you have a question or issue, which is important, as pushes can be very timely.”