"It was very easy for us to set up and start sending out targeted push notifications in a condensed time-frame. PushCrew is the best platform to reach users quickly and efficiently."

~ Gennaro Augurio, Commercial Manager at Impegio

About Impegio

Impegio is Italy’s largest and most comprehensive search engine to find jobs. They aggregate job listings from thousands of websites, including employment boards, recruitment firms, associations, and company career pages.

The goal of the website is to provide easy access for job seekers to find jobs ranging from temporary employment to complex project services, personnel consulting to headhunting, career management and lots more.

The Use Case

Gennaro Augurio is the Commercial Manager at Impegio and he looks after growth and customer retention for the website. His key focus is to drive leads, increase conversions and boost engagement for the brand.

Back in 2017, Gennaro and his team noticed that although they were driving a huge amount of traffic to their homepage, only a small percentage of those people were actually subscribing to the website.

Sensing the need to increase user retention and drive user loyalty, Gennaro started exploring marketing channels that could help him create brand stickiness and stumbled upon PushCrew.

The PushCrew Effect

Integrating PushCrew with Impegio’s website was easy. Gennaro finished setting up the code, sent out his first push notification, and voila! Within a few minutes, Impegio’s website saw an astounding 200% increase in traffic which also helped them gain their first set of 120 subscribers!

“I was amazed at the speed at which things take place with web push notifications! Unlike emails or any other communication channels, I was able to reach my customers and bring them back to my website instantly,” comments Gennaro.

Since Impegio’s primary goal is to help people find suitable jobs, Gennaro and his team mainly send push notifications about new job alerts, job recommendations, recruitment drives, HR conferences, etc. By employing a combination of PushCrew’s audience segmentation feature, they were able to send relevant push messages based on user’s interest.

As a practice, they also constantly monitor their push notifications using PushCrew’s reporting dashboard.

“The PushCrew dashboard is like our holy grail for push notifications. It gives us insights on how our customers interact with push notifications and allows us to further optimize them for better results.” adds Gennaro Augurio.

Put in perspective, Push notifications had a significant cumulative impact on customer retention.

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The Way Ahead

At the moment Impegio gets an average click rate of 15% from their push notifications, which is astounding if you compare it with the open rate for emails which is as low as 2-3%. Their all time highest click rate for notifications has been a whopping 45%.

Since their notifications are extremely personalized and targeted, they’re usually successful in enticing subscribers to their homepage, resulting in an average session time of 3 minutes, thereby increasing Impegio’s credibility in Google’s search engine.

Tips for Push Notification Users

We asked Gennaro to share his #1 tip to get high click rates and here’s what he had to say, “There’s a thin line between engaging your audience and being intrusive. We did a lot of A/B testing with our push messages, experimented with content, colors, images and timing.

Our key tip would be avoid sending more than two push messages in a day. At Impegio, we send over 5-6 push notifications over a span of 5 days.”

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