"Push notifications fill a role that no other channel of communication can. And with PushCrew, Freeflys could set up its push notifications in less than 3 minutes!"

~ Alex B, VP of Technology with Trancos Inc.

About Freeflys.com

Until a few years ago, finding the best coupons meant scouting through magazines and flyers, armed with a pair of scissors to snip across dotted lines that said ‘Cut Here’. Freeflys.com, an online directory for coupons, was created to take the edge and sharp instruments off this experience.

The website was founded by Trancos, Inc., a leading media company based in Pleasanton, California. It is one among their several lifestyle products that cater specifically to women. Freeflys curates free samples and deals from sought-after brands across diverse categories like beauty, food, and toys.

The Freeflys Use Case

The website uses PushCrew to communicate their best deals which are often time-bound. It all began when Alex, from Freeflys, discovered that with recent developments in the Google Chrome browser, now even websites could send push notifications. He began exploring how he could enable notifications for his website.

He stumbled upon PushCrew while browsing ProductHunt. He was delighted to see a service provider already delivering what he was trying to build. Rather than investing time and resources in re-inventing the wheel, he decided to give the ready-to-use PushCrew platform a try.

How Freeflys Sampled PushCrew

All Alex had to do was sign up for a free account and add the code to his website. In less than 3 minutes, push notifications from Freeflys were up and running.

A notification goes out from Freeflys as soon as a new sample is on offer. Unlike email, push notifications do not require smart subject lines to get more opens, and engaging content for achieving great number of click-throughs. They just write a two-line message informing their subscribers about the product that’s on offer. Direct, simple, and easy to understand!

When it came to time-sensitive deals, push notifications were much faster and effective in communicating them than emails which had a risk of going unread before the deals were exhausted.

The PushCrew Effect

The average click rate from the first 20 notifications they sent out is 12.55%. Freeflys built a list of 4400 subscribers in just 30 days of installation of PushCrew. Have a look at the notification that worked best for them so far:

Instant communication of time-bound deals with coupons and offers
Freeflys push notification using PushCrew

An offer of FREE Salted Caramel Banana Fruit Truffles delivered right to the users’ desktops. It was as irresistible as it was effective!

Alex is thrilled to see Freeflys’ subscriber list growing. “Push notifications fill a role that no other marketing channel can, when it comes to instant communication with our community. This is definitely a medium to watch out for,” he remarks.

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