Tips on How to Increase and Measure ROI with Push Notifications
The content you are most proud of isn’t generating enough traffic and is lost among other posts, leaving you frustrated. Does this sound familiar to you? If yes, then we have something in store for you to increase your user engagement. Push Notifications. Are these effective? Definitely! With this, you can reach your audience anytime, anywhere, quickly, and conveniently.
The opt-in message is the most important of all the notifications you will ever send. It determines the conversion of a first-time visitor to a subscriber. Hence, it’s important to communicate what value your push messages offer. Based on what your business is and who your target audience are, time your opt-in message. Decide if you want the permission message to appear when visitors land on your website or when they have engaged with the website for a certain time. We recommend that you A/B test to see what works best for your website. And most importantly, state explicitly that it is easy to opt out as well. This helps in building their trust in your brand.
Nothing puts off a subscriber more than receiving notifications at odd hours. But how can you tackle it with your business working in different time zones than your subscribers? Simple, set it according to their local time zone, and let us take care of the rest. Not just that, you can also set an expiry date and time after which the notification isn’t delivered.
Understand your subscriber persona and behavior before engaging them with your content. Segment them and customize your notification based on their interests. You will notice the increase in the click rate and engagement with your landing page when the Push Notifications are personalized and seem relevant to the users.
Push Notifications are one of the latest marketing and communication tools in the market. In order to understand the ROI from this medium, you need to define the right KPIs and statistics that prove that it is providing the expected result. The right metrics will tell you where you are losing out, and accordingly, you can lay down a strategy to tackle it. But what exactly should you be tracking? Tracking just one metric or number of irrelevant ones can mislead your analysis. Hence, the PushCrew Push Notification tracking feature helps you plan an efficient marketing strategy with the right metrics.
The Push Notification open rate stats tell you how many subscribers opened the notification from the number of successfully delivered campaigns. Also, it is found to be higher than that of email. But this doesn’t mean that you will receive higher open rates when you send notifications without a strategy or an objective. A good click rate tells you that the content of the notification is relevant to the subscribers who opened it. You’ll see an increase in the number of clicks when you send notifications that interest specific user segments. It also denotes how many users have opened your messages and reached the landing page. This can give a fair idea about the traffic on your website and how you can improve engagement.
The conversion rate tells you the percentage of visitors who engaged with the content and performed the desired action. It can be anything from making a purchase or referring a friend to signing up or reading a blog post. Boost your conversion rate by analyzing returning visitors’ past interactions by using Push Notifications. Gauge the type of messages that piques user interest and then send them similar or related notifications.
Want to know your daily new subscribers and unsubscribes? We offer you this data daily, along with your total number of subscribers, real time. This will help you in putting together an effective marketing communication plan. Track how each notification is performing and what really works the best for your business.